Senior Marketing Specialist

About the Role:
We are looking for a driven and versatile Senior Marketing Specialist to join our team. You will own day-to-day marketing execution across multiple channels, working closely with internal stakeholders, external agencies, and creative partners to deliver campaigns that generate awareness, engage target audiences, and support commercial growth. This is a hands-on, cross-functional role suited to someone who is equally comfortable crafting copy, managing campaign logistics, and presenting analytical insights to leadership.

Key Responsibilities

Content & Collateral

• Plan and write marketing collateral including brochures, tri-folds, one-pagers, and sales enablement documents
• Develop copy for digital channels including email campaigns, landing pages, and LinkedIn content
• Maintain brand consistency across all written and visual outputs

Social Media & Content Calendars

• Own and manage social media channels end-to-end, from content planning to scheduling and execution
• Build and maintain monthly content calendars aligned to product priorities and campaign timelines
• Create and edit visual assets using Canva and collaborate with graphic designers for more complex creative work

Campaign Execution & Email Marketing

• Manage email marketing campaigns from brief through to deployment, working with email marketing specialists as needed
• Coordinate with SEO specialists to ensure content is optimised for search performance
• Support paid digital activity and monitor campaign performance across channels

Stakeholder & Agency Coordination

• Serve as a key point of contact for external agencies, graphic designers, web developers, and freelancers
• Brief and manage external partners, ensuring deliverables are on brand, on brief, and on time
• Liaise with web developers on website updates, landing pages, and digital asset requirements

Events & Internal Marketing

• Manage end-to-end logistics for industry event participation including giveaways, scheduling, and coordination

Reporting & Analysis

• Produce monthly marketing performance reports covering channel metrics, campaign results, and key insights
• Present findings to internal stakeholders with clear, actionable recommendations
• Track and maintain marketing activity logs and documentation

Requirements

Essential

• 4+ years of experience in a marketing role, ideally within a B2B or technology environment
• Proven ability to manage multi-channel marketing activity independently
• Strong copywriting skills with an eye for detail and brand consistency
• Hands-on experience with social media management and content scheduling tools
• Proficiency in Canva and confidence briefing and reviewing creative work
• Experience managing external agencies, designers, and developers
• Strong organisational skills with the ability to juggle multiple projects and deadlines simultaneously
• Comfortable producing and presenting monthly performance reports and marketing analytics
• Experience coordinating event logistics and marketing materials for industry exhibitions or conferences

Desirable

• Experience in medical, pharmaceutical, or healthcare marketing is a strong plus
• Working knowledge of SEO best practices and email marketing platforms (HubSpot)
• Exposure to paid social or LinkedIn Campaign Manager
• Willingness to support HR with internal events

Available Immediately

Skills & Attributes

• A self-starter who takes initiative and delivers without needing close supervision
• Strong communicator, both written and verbal, with confidence presenting to internal stakeholders
• Collaborative and proactive in coordinating across teams and external partners
• Detail-oriented with a consistent commitment to quality output
• Adaptable and calm under pressure, especially around peak campaign periods and live events
• Curious about the healthcare and health technology landscape

Ready to Apply?

If you’re a passionate marketer ready to drive impactful campaigns in the healthcare technology space, we’d love to hear from you.
Send your CV to jobs@rosenfieldhealth.com and mention the title (Senior Marketing Specialist).